The first time I met Georgia was at a cafe in Surry Hills early last year, where she talked to me about her business Caring Canary. After our first meeting, I felt inspired by such a wonderful entrepreneur and kind friend who is making the world a better place one care package at a time. Caring Canary is an online store where you can send a unique and personalised care package to someone special whatever the occasion. These carefully curated range of Caring Canary care packages are sure to brighten someone’s day and make them feel special, loved and cared for.
What motivated you to start your own business?
I was never one of those people who knew what career they wanted to pursue from a young age. As I journeyed through life I started to realise where my strengths and weaknesses lay, but I never really knew what profession I was best suited for. Prior to starting Caring Canary, I was an Associate Producer on some of Australia’s highest rating tv shows, including Bondi Vet and Australia’s Next Top Model. I loved the fast paced, dynamic nature of the business, but it never really fulfilled me. I also worked for one of Australia’s largest charities for a year. This satisfied my soul but the 9-5 office culture wasn’t really for me.
Then in 2012, my world turned upside down. My dad, my hero, was diagnosed with cancer and given less than a year to live. I quit my all-consuming tv job and knew I just wanted to be with him and my mum every single day and try to bring some light to their very dark days. Sometimes this was in the form of gifts, other times just small gestures, or reading an inspiring quote or poem, or simply just by being there to make them laugh or smile.
I saw time and time again dad’s friends, and even our family members, not knowing what to do or say. Some brought flowers, others bought chocolates or grog even though they knew these seemed trivial (and to be honest, useless). In this terrible time I saw a hole in the market for a service that provided people with high quality, thought out, personalised gifts to give people they cared about.
How would you describe Caring Canary in one sentence?
Caring Canary connects people and cultivates happiness through premium, meaningful and convenient gift-giving.
Is there a favourite care package you have?
Oooh good question! This changes depending on what mood I’m in. During a busy week, the Her Survival Kit is a favourite. It has organic herbal tea and our eco-friendly ceramic travel mug to keep tea (or coffee) warm during long days and late nights. The healthy treats and The Collective magazine (my favourite magazine because it’s beautifully designed and full of inspiring stories) are a good incentive to take time out to relax and unwind. And the little hottie is a super cute heat pack (it doubles as a cool pack too) and is just like receiving a big warm hug. If I’m in a more indulgent mood, the Keep Calm Kit is a winner. It has soft and gooey Rose and Vanilla Turkish delight, a beautifully scented soy wax candle, organic herbal tea, a calming lavender and flaxseed eye rest pillow and nourishing organic body care products (a raw sugar body scrub and organic moisturiser which make your skin feel ah-mazing!). It delights all the senses.
Who is your biggest inspiration?
From a business perspective, that would have to be Lisa Messenger (The Collective Hub Editor-In-Chief), Naomi Simson (RedBalloon Founder) and Arianna Huffington (Huffington Post Founder). They inspired me to be authentic, to find and pursue my purpose, to have a holistic view of success that prioritises happiness and wellbeing. They inspire me to use business as a platform to have a positive impact on the world.
On a personal level, it would have to be my late dad and my late nan. They were so selfless and always radiating positivity and compassion. They were shining examples of what a good role model is and their legacy inspires me to be a better human each and every day.
What’s something that may surprise others to know about you?
I have rebuilt kindergartens in East Timor.
Your favourite quote?
‘Although every day may not be good, there’s something good in every day.’ Reminds me to keep focused on the positives and practice gratitude, even for the smallest things.
‘Jump and the net will appear.’ Very rarely will all our ducks line up for it to be the ‘perfect’ time to start something. Sometimes we just have to take a risk and trust that the universe will look after us.